JSON-LD
JSON-LD is a way to embed Schema.org structured data into a page as a JavaScript object — the format Google prefers.
JSON-LD (JavaScript Object Notation for Linked Data) is a W3C standard that allows embedding structured data into a page as a separate script block. Easier to maintain than older microdata (HTML data attributes).
In Webflow, JSON-LD goes into the Custom Code area per page or per CMS collection template. E.g., Article for a blog post, FAQPage for a FAQ page, LocalBusiness for a location landing page.
