Schema.org
Schema.org is a shared vocabulary for marking up web content in a machine-readable way (Article, FAQPage, Product, etc.) — helps search engines and LLMs understand structure.
Schema.org is a structured data standard maintained jointly by Google, Microsoft, Yahoo, and Yandex. Most commonly implemented as JSON-LD in a page's head or body.
Key types for business sites: Organization, LocalBusiness, Article, FAQPage, HowTo, Product, Review, Person, BreadcrumbList. Done well, it enables rich snippets, AI Overview source placement, and better LLM visibility.
